WHY IS THIS VOTING PROCESS DIFFERENT?
Instead of an employed panel of 10 or 12 industry professionals, we have thousands of industry professionals voting on all shortlisted projects on our website. We don’t believe that a small judging panel is fair and objective. A unique part of our voting system is that votes must be cast in every single category. This gives all shortlisted projects maximum publicity from international industry professionals.
Last year, with 22 various categories, casting a vote took several minutes. The voting process is designed to enable all projects to gain exposure and eliminate companies from voting only for their own projects. Unless a voter is dedicated and involved, they are not going to invest their time looking through all nominated projects and casting their vote.