The voting links are sent to the IYAA digital database of industry professionals and design et al readers who cast their votes. Shortlisted companies can also promote voting. Last year, with 22 various categories, casting a vote took several minutes. The voting process is designed to enable all projects to gain exposure and eliminate companies from voting only for their own projects. Unless a voter is dedicated and involved, they are not going to invest their time looking through all nominated projects and casting their vote.